LFR of the month

Current recipient

Michael Marchment

Michael Marchment

1. Where do you live and what geographical area do you cover?

I am based in Pemberton BC, with Pemberton Fire Rescue supporting the Village of Pemberton.

2. How long have you been an LFR?

I have been an LFR for three years.

3. What made you decide that you wanted to be an LFR and support homeowners and neighbourhoods on how to become FireSmart?

As a POC firefighter for 5 years, including time spent on deployments to wildfire-impacted communities, I’ve seen firsthand the effects wildfires can have. This role is about shifting the focus to prevention, supporting homeowners in making practical changes that reduce risk well in advance.

4. What are your 2 biggest challenges as an LFR?

One of the biggest challenges is helping homeowners understand their level of risk, especially when wildfire isn’t top of mind. Another challenge is turning awareness into action, encouraging people to follow through with FireSmart practices after initial engagement.

5. What are some of your successes with the FireSmart program?

Some of the biggest successes have been increasing community awareness, completing home and neighbourhood assessments, and seeing property owners take real action, whether that’s cleaning up vegetation, improving defensible space, or working together as a neighbourhood to reduce risk.

6. What has been your favourite project/event you have done with your local FireSmart Program?

One of my favourite experiences has been working directly with residents during community events and home assessments. It’s always rewarding to have those one-on-one conversations and see people feel more confident about protecting their homes.

7. What advice would you give to other LFRs?

Focus on building relationships and meeting people where they’re at. Keep the message practical and achievable, small changes can make a big difference. Consistency and community engagement go a long way.

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